Privacy Policy

1. Information we collect

We collect information you choose to give us and basic information gathered automatically when you visit the site:

• Contact details you provide — such as your name, phone number, and email address.
• Details you share in a contact or free-assessment form, including the care needs you describe.
• Basic technical and usage information — such as your browser type, device, and the pages you visit — collected through standard website analytics.

2. How we use your information

We use the information we collect to:

• Respond to your questions and requests.
• Schedule and conduct a free in-home care assessment.
• Provide, coordinate, and improve our care services.
• Communicate with you about care and our services.
• Meet our legal and regulatory obligations.

3. How we share your information

We do not sell your personal information. We share it only as needed to serve you:

• With our caregivers and staff, so they can respond to and arrange your care.
• With trusted service providers who help us operate the website and our communications, under confidentiality obligations.
• When required by law, or to protect the safety and rights of our clients, staff, or the public.

4. Health-related information

If you share information about a senior's health or care needs so we can help, we treat that information as confidential and use it only to respond to your request and arrange appropriate care.

5. Cookies and analytics

Our website may use essential cookies and basic analytics to understand how the site is used and to improve it. You can control or disable cookies through your browser settings; some features may not work as well if you do.

6. Data retention

We keep your information only for as long as needed for the purposes described in this policy, or for as long as the law requires, and then dispose of it securely.

7. Your choices and rights

You may ask us to access, correct, or delete the personal information we hold about you, and you may opt out of our communications at any time. To make a request, contact us using the details below.

8. How we protect your information

We use reasonable administrative, technical, and physical safeguards to protect your information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

9. Children's privacy

This website is intended for adults and is not directed to children under 13. We do not knowingly collect personal information from children.

10. Third-party links

Our site may link to other websites. We are not responsible for the privacy practices or content of those sites; please review their policies.

11. Changes to this policy

We may update this Privacy Policy from time to time. The "last updated" date above shows when it was last revised. We encourage you to review it periodically.